• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About
  • Forum
  • Design Studio
  • Upholstery Jobs
  • Newsletter
  • Sponsors

The Hog Ring

Auto Upholstery Community

  • Facebook
  • Instagram
  • Twitter

Sage Automotive Interiors Partners with a Real Vegan Leather Company

October 24, 2023 By Nadeem Muaddi

The Hog Ring - Sage Automotive Interiors Partners with a Real Vegan Leather Company

Sage Automotive Interiors is partnering with Natural Fiber Welding (NFW), a producer of a plastic-free, plant-based leather alternatives for car interiors. Their goal is to support OEMs with sustainable materials.

Founded in 2015, NFW has developed the only platform capable of producing precision-engineered, all-natural (zero plastic) leather, foam, and textiles to replace animal and petrochemical-based materials. Mirum, the company’s patented faux leather, is made from natural rubber, natural fibers, plant oils, natural pigments and minerals. As such, it can be safely recycled at the end of its lifetime.

Sage, owned by Asahi Kasei Group, believes it can help further develop and market the textile to OEMs. Sage is already a leading global supplier of car seat fabric.

“The cooperation with NFW will enable Asahi Kasei and Sage to assist global automakers in reducing the environmental burden of their cars,” said Dirk Pieper, Chairman of the Sage Automotive Interiors Board of Directors. “By jointly developing and manufacturing a plastic-free, plant-based, and fully circular leather alternative, the Asahi Kasei Group takes a leading position in revolutionizing the market for interior mobility materials.”

Luke Haverhals, CEO and founder of NFW, is also excited for the partnership. “Over time, our partnership with Sage will allow consumers to apply the same decision-making process that they use in their homes, in their cars as well — the most sustainable option will be available to them,” he said.

Textiles like Mirum, which are actually made from plants, are the real “vegan leather,” and likely the future of faux leather.

Related Stories:

  • BMW is Set to Trim Cars in Cactus Leather
  • Volkswagen is Making Faux Leather from Coffee Beans
  • Vegan Leather Has Been Around Since the Ford Model T

Filed Under: Archive, Green Upholstery Tagged With: Auto Trim, Auto Upholstery, Car Interior, Faux Leather, Leather, Natural Fiber Welding, Sage Automotive Interiors, Vegan Leather

Primary Sidebar

THR Sponsors

[the_ad id="15589"]
[the_ad id="27915"]
[the_ad_group id="1581"]

THR Favorites

Auto Upholstery - The Hog Ring - Design Studio

Design Studio: 1955-57 Chevy

The Hog Ring Design Studio is a growing … [more] about Design Studio: 1955-57 Chevy

Auto Upholstery - The Hog Ring - Customs by Vos

Shop Profile: Customs By Vos

At just 32 years old, Dave Vos has already … [more] about Shop Profile: Customs By Vos

Auto Upholstery - The Hog Ring - Dodge Challenger Vinyl Top

Hot or Not? Dodge Challenger Vinyl Tops

To honor the first-generation Dodge … [more] about Hot or Not? Dodge Challenger Vinyl Tops

Auto Upholstery - The Hog Ring - 1967 Ford Mustang

Design Studio: 1967-68 Mustang Door Panel

The Hog Ring Design Studio continues its … [more] about Design Studio: 1967-68 Mustang Door Panel

The Hog Ring - Meet Aspiring Auto Trimmer Lauren Ralphie Marusic

Meet Aspiring Auto Trimmer Lauren ‘Ralphie’ Marusic

We interview a lot of master craftsmen, but … [more] about Meet Aspiring Auto Trimmer Lauren ‘Ralphie’ Marusic

Does Your Trim Shop Have a Slogan?

Does your auto trim shop have a slogan? If … [more] about Does Your Trim Shop Have a Slogan?

Categories

Footer

Recent Articles

  • WyoTech Taps Dominic Olson for Upholstery Program, Installs New NC Machines
  • MasterTech Expo 2026 Draws Global Crowd and Raises the Bar Again
  • Free SEMA Webinar: How to Start Your Own Auto Shop
  • NC Carpet Binding Teases New Bespoke Carpet Edgings Line
  • Register for SEMA’s 2026 Professional Development Program

Recent Comments

  • Edward Munday on Hidden Mouse Nest? How to Charge for the Extra Dirty Work
  • Jack on Keyston Bros. Acquires DLT Corporation
  • Brodie Smith on Aston Martin Just Introduced a New Convertible DB12
  • THE CAPTAIN on 6 Tips for Turning Callers into Customers
  • Dmei on Star Wars Seat Covers are ‘So Wizard’

Advertise With Us!

We're always looking for companies to collaborate with. Watch this short video about the benefits of sponsorship and then email us to say hi.

Copyright © 2026 · Magazine Pro On Genesis Framework · WordPress · Log in