• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About
  • Forum
  • Design Studio
  • Upholstery Jobs
  • Newsletter
  • Sponsors

The Hog Ring

Auto Upholstery Community

  • Facebook
  • Instagram
  • Twitter

The Inspiring Story Behind Al’s Upholstery

August 20, 2015 By Nadeem Muaddi

Auto Upholstery - The Hog Ring - Al's Upholstery

If you enjoy learning about other auto upholsterers and their shops as much as we do, then you definitely need to watch this video profile of Al’s Upholstery in Albuquerque, New Mexico.

The touching seven-minute clip tells the story of Al Duarte, who immigrated from Mexico to the United States at the age of 15 and quickly took up a job as a helper at Dave’s Auto Upholstery in Albuquerque. There, he dedicated himself to learning all he could about the craft and building a new life for himself.

Eventually, Al opened his own auto upholstery business. However, it didn’t come easy. He invested lots of blood, sweat and tears, and hustled hard — at different times working out of a trailer park, shed and house garage before saving enough money to finally open a retail front.

Looking back at the experience, Al says the hard work was definitely worth it.

“I’m happy today that I went for it. That I did it. It was very scary at the beginning. You just don’t want to fail. Therefore, we worked very hard. And the lesson is if there’s something worth pursuing, something that you really love…that you should go for it,” Al said.

Today, he and his son Adam run Al’s Upholstery — a successful auto upholstery business with a great reputation for quality work and customer satisfaction. Best of all, Al still really loves what he does.

“I feel that I was meant to do upholstery,” Al said. “I love what I do. I love working with my hands. I love being creative. I hope to grow old and still do what I love.”

Indeed, Al’s story and passion for the craft is inspiring. Watch the full video profile below:

To learn more about Al’s Upholstery, visit AlsUpholsteryNM.com and follow them on Facebook. For more profiles, check out The Hog Ring‘s “Shop Profiles” section.

Filed Under: Archive, Shop Profiles Tagged With: Al's Upholstery, Auto Trim, Auto Upholstery, Car Interior

Reader Interactions

Comments

  1. Cesar says

    August 20, 2015 at 2:54 pm

    Congratulations and my Best wishes! You’re really a very tenacious man…I like the inspirative and with a profound meaning expression you said: ‘If you have something worth pursuing, something that you really love…then, you should go for it!
    Cesar

  2. verhaegen dieter says

    August 20, 2015 at 3:12 pm

    Hey Colleague,

    Very inspiring

    Dieter

Primary Sidebar

THR Sponsors

[the_ad id="15589"]
[the_ad id="27915"]
[the_ad_group id="1581"]

THR Favorites

The Hog Ring - Lancia Orca steering wheel

10 Crazy Steering Wheels We Want to Wrap

So you think you're good at wrapping steering … [more] about 10 Crazy Steering Wheels We Want to Wrap

Should Auto Trimmers Join SEMA PRO?

In recent months, there’s been some talk … [more] about Should Auto Trimmers Join SEMA PRO?

Auto Upholstery - The Hog Ring - Ford Mustang Design Studio

Design Studio: 1964-66 Mustang Door Panel

If you’re a big fan of The Hog Ring Design … [more] about Design Studio: 1964-66 Mustang Door Panel

The Hog Ring - Side Impact Airbag Seams

Read This Before Sewing Airbag Seams

One of the most heated debates in the auto … [more] about Read This Before Sewing Airbag Seams

The Hog Ring - Auto Upholstery Community - Rad Rides by Troy 1969 Ford Torino

Rad Rides by Troy’s 1969 Ford Torino

When Troy Trepanier of Rad Rides by Troy … [more] about Rad Rides by Troy’s 1969 Ford Torino

Auto Upholstery - The Hog Ring - Chevrolet Chevelle Door Panel

Design Studio: 1964-67 Chevelle Door Panel

In continuation of our door panel series, … [more] about Design Studio: 1964-67 Chevelle Door Panel

Categories

Footer

Recent Articles

  • WyoTech Taps Dominic Olson for Upholstery Program, Installs New NC Machines
  • MasterTech Expo 2026 Draws Global Crowd and Raises the Bar Again
  • Free SEMA Webinar: How to Start Your Own Auto Shop
  • NC Carpet Binding Teases New Bespoke Carpet Edgings Line
  • Register for SEMA’s 2026 Professional Development Program

Recent Comments

  • Edward Munday on Hidden Mouse Nest? How to Charge for the Extra Dirty Work
  • Jack on Keyston Bros. Acquires DLT Corporation
  • Brodie Smith on Aston Martin Just Introduced a New Convertible DB12
  • THE CAPTAIN on 6 Tips for Turning Callers into Customers
  • Dmei on Star Wars Seat Covers are ‘So Wizard’

Advertise With Us!

We're always looking for companies to collaborate with. Watch this short video about the benefits of sponsorship and then email us to say hi.

Copyright © 2026 · Magazine Pro On Genesis Framework · WordPress · Log in